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Cortlet // Apparel example
Light shirt.
Dark shirt.
Use the official Cortlet variant that provides clear contrast with the garment.
Correct
Light shirt
Use the dark Cortlet logo on light fabric.
Correct
Dark shirt
Use the light Cortlet logo on dark fabric.
Avoid
Don't
Low contrast
Do not use the light logo on a light shirt.
Don't
Modified logo
Do not recolor, distort, or recreate the Cortlet mark.
Apparel guidance
01
Use contrast
Light garments should use the dark mark; dark garments should use the light mark.
02
Keep proportions
Do not stretch, rotate, crop, or otherwise alter the logo.
03
Commercial use needs permission
Selling merchandise with Cortlet branding requires written permission under the Brand Asset Usage Policy.