Brand Asset Usage Policy

Purpose

Cortlet encourages accurate references to Cortlet and its products in articles, videos, documentation, integrations, educational material, community projects, and other legitimate contexts.

At the same time, Cortlet brand assets should not be used in ways that create confusion about ownership, sponsorship, endorsement, partnership, certification, or official status.

Brand Assets Covered

This Policy applies to Cortlet brand assets, including:

• The Cortlet name.
• Cortlet logos and wordmarks.
• Product names and product logos.
• Application icons and service icons.
• Official badges and graphics.
• Screenshots of Cortlet websites or products.
• Other visual assets that are clearly associated with Cortlet.

Generally Permitted Uses

You may generally use Cortlet brand assets without requesting separate permission when the use is accurate, reasonable, and does not imply an official relationship with Cortlet.

Examples include:

• Referring to Cortlet in articles, reviews, news, commentary, or educational material.
• Using a Cortlet logo to link to an official Cortlet website or product.
• Showing Cortlet in an integration or compatibility list.
• Truthfully stating that a product works with, integrates with, or was built using Cortlet.
• Showing screenshots for tutorials, reviews, demonstrations, or commentary.
• Discussing Cortlet in community or open-source projects.

No Implied Endorsement

Your use of Cortlet brand assets must not suggest that Cortlet owns, operates, sponsors, endorses, certifies, funds, or officially supports your product, service, project, organization, event, or content unless Cortlet has provided written permission.

For example, statements such as “Official Cortlet Partner,” “Cortlet Certified,” or similar claims may not be used unless Cortlet has expressly authorized them.

Logo Presentation

When using an official Cortlet logo or icon, use the asset as provided.

You must not materially:

• Distort or stretch the asset.
• Change its proportions.
• Rotate or flip it.
• Crop important portions of the mark.
• Recolor it except where an officially provided variation permits that color.
• Add gradients, shadows, outlines, or visual effects.
• Combine the Cortlet logo with another logo to create a new composite mark.
• Modify the logo in a way that makes it appear to be your own brand identity.

Clear Space and Visibility

Cortlet brand assets should be displayed clearly and should not be crowded by unrelated text, logos, graphics, controls, borders, or other visual elements.

For the Cortlet horizontal logo, maintain minimum clear space on all sides equal to at least one-half of the height of the Cortlet icon mark contained within the logo.

For the standalone Cortlet icon, maintain minimum clear space on all sides equal to at least one-half of the icon's width or height.

Use sufficient contrast so the mark remains readable and recognizable. Use an officially provided light or dark variant appropriate for the background rather than recoloring the asset yourself.

Do not place Cortlet brand assets where surrounding elements, imagery, patterns, or background colors materially interfere with recognition of the mark.

Product and Compatibility References

You may accurately describe compatibility or interoperability with Cortlet.

Examples of acceptable wording include:

• “Works with Cortlet.”
• “Built with Cortlet.”
• “Integrates with Cortlet.”
• “Compatible with Cortlet.”

Such statements must be truthful and should not be presented in a way that implies endorsement, certification, or partnership.

Names and Confusing Branding

You may refer to Cortlet by name when necessary to accurately describe your product, service, content, or integration.

You may not adopt a company name, product name, domain name, application name, social account name, logo, or other branding that is likely to cause users to believe that your offering is an official Cortlet product.

Screenshots and Product Interfaces

Screenshots of Cortlet websites, documentation, tools, or product interfaces may generally be used for legitimate editorial, educational, review, demonstration, or documentation purposes.

You must not:

• Present altered screenshots in a materially misleading way.
• Expose private account information, credentials, access tokens, or personal data.
• Falsely represent unreleased or nonexistent Cortlet features as real.

Commercial Merchandise

You may not manufacture, sell, distribute, or market commercial merchandise that prominently uses Cortlet logos, icons, or other brand assets without prior written permission from Cortlet.

This includes clothing, accessories, stickers, physical products, promotional merchandise, and similar goods intended for sale or commercial distribution.

Community and Non-Commercial Use

Reasonable non-commercial community use is generally permitted where it is clear that the project or content is unofficial.

Cortlet may ask that a community project modify its branding if the presentation could reasonably cause confusion about whether it is an official Cortlet project.

Open-Source Projects and Forks

Open-source projects may truthfully state that they use, integrate with, extend, or are inspired by Cortlet where appropriate.

A fork or independently maintained version of Cortlet software must not present itself as the official Cortlet version or use Cortlet branding in a manner likely to create confusion about who maintains the project.

Open-source licenses governing source code do not automatically grant rights to Cortlet brand assets unless expressly stated otherwise.

Prohibited Uses

Cortlet brand assets may not be used:

• For fraud, phishing, impersonation, or scams.
• In connection with malware, credential theft, or deceptive software.
• To falsely suggest Cortlet endorsement or authorization.
• In a manner that intentionally misleads users about the source of a product or service.
• As the primary branding of an unrelated company, product, or service.
• In a manner that violates applicable law or the rights of others.

Advertising and Promotion

You may mention Cortlet in truthful comparative, compatibility, or descriptive advertising.

However, Cortlet logos or other prominent brand assets may not be used in advertising in a way that makes Cortlet appear to sponsor, endorse, or jointly market the advertised offering without written permission.

Permission Required

Please obtain written permission before using Cortlet brand assets for:

• Commercial merchandise.
• Major co-branding campaigns.
• Event sponsorship materials.
• Partner or reseller branding.
• Certification claims.
• Uses where Cortlet branding is a central part of a commercial promotion.

Ownership

Cortlet retains its rights and interests in its brand assets.

Permission to use a Cortlet brand asset under this Policy does not transfer ownership of that asset or grant broader rights beyond the specific permitted use.

No Registration Claim

Nothing in this Policy should be interpreted as a claim that any Cortlet mark is registered unless Cortlet expressly identifies that mark as registered.

Revocation and Enforcement

Cortlet may request that use of its brand assets be modified or discontinued where Cortlet reasonably believes the use violates this Policy, creates material confusion, misrepresents Cortlet, or creates a security or reputational concern.

Where practical, Cortlet may first request correction of an improper use rather than immediately requiring removal.

Changes to This Policy

Cortlet may update this Policy as its products, brand assets, or branding practices evolve.

The current version will be published on this page with its effective date.

Contact and Permission Requests

Questions about this Policy or requests for permission to use Cortlet brand assets may be sent to:

support@cortlet.com